noun. Slang. someone or something that is visually attractive or pleasing but is usually considered to lack worth or merit.

The use of eye candy is a strategic approach to capture attention and drive traffic across social media platforms. From visually appealing graphics to compelling videos and interactive content, integrating these elements into your digital marketing strategy can enhance your brand's visibility and engagement.

If a movie is full of attractive actors lounging on lovely beaches and laughing in the sunshine but doesn't offer any message or important theme or lasting images, you might describe it as being just eye candy.

In the US we would say "I think you are just eye candy", without using an article before "eye candy". Saying that a person is "eye candy" means that they are physically and sexually very attractive, either a very beautiful, well-proportioned young woman or a very handsome, athletic-appearing young man.